Get Dependable, Professional Custom Shampoo Labels That Elevate Your Brand

The bath and beauty industry demands custom labels that deliver both aesthetic appeal and long-term durability.

Labels must hold up against water, oils, friction, and frequent handling, all while accurately representing your shampoo brand’s visual identity and product promise.

Key considerations for your custom shampoo, conditioner, soap, and skincare labels:

• Waterproof materials – Prevent peeling or bubbling in damp or humid environments
• Permanent adhesives – Keep labels fixed to the container even under pressure, compression, and moisture
• UV inks – Protect your artwork from fading or rubbing off over time
• Protective finishes – Choose between matte or gloss laminate to increase friction resistance and durability

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MOST POPULAR SHAMPOO LABEL STOCKS

Shampoo labels must be engineered for high performance under wet, high-friction, and high-humidity conditions.

Your labels should maintain adhesion, resist wrinkling and peeling, and keep prints crisp, whether submerged in water, squeezed in the shower, or handled daily.

Below is a breakdown of our most recommended and popular label materials for shampoo packaging:

1. White Plastic Film (BOPP – Pearlescent Milky White)

Best for: Everyday shampoo packaging (rigid bottles and squeezable tubes)
Why it works:

• Waterproof, tear-proof, and oil-resistant
• Highly flexible; conforms well to curved or contoured bottles
• Pairs with stronger adhesives for optimal tack on slick or rounded surfaces
• Opaque, with a smooth pearlescent white base that boosts ink vibrancy and color contrast
• Ideal with gloss or satin/matte laminate for added protection and finish customization

2. Clear Plastic Film (PVC)

Best for: Transparent containers or brands seeking a “no-label” look
Why it works:

• Clear material blends seamlessly with the container, letting the product show through
• Durable in humid, wet environments (perfect for showers or bath storage)
• Ideal for showcasing product texture, shimmer, color, or transparency
• Economical compared to die-cutting—only inked areas are visible, so unused areas blend with the bottle color
• Compatible with opaque white ink for vibrant branding on clear surfaces

3. White Paper Stock (Coated)

Best for: Budget-conscious shampoo brands
Why it works:

• Cost-effective without sacrificing print clarity
• Suitable for dry shelf storage or limited wet exposure with laminate protection
• Superior adhesive provides strong hold on clean surfaces
• Laminate (gloss or matte) is highly recommended to create water-resistant barrier

Caution: Base is still porous; may absorb moisture over time if not laminated or properly applied

4. Uncoated Paper Stock

Best for: Specialty or boutique products where texture is part of the brand aesthetic
Why it works (only with laminate):

• Offers a soft-touch, artisan feel when paired with matte laminate
• Can simulate the look of natural/fiber paper without full exposure to moisture
• Suitable for dry display or secondary packaging (boxed products)

Caution: Not water-resistant on its own; will degrade in moisture without a laminate

5. Silver Foil Stock (PET)

Best for: Premium or luxury lines aiming for a metallic finish
Why it works:

• Produces a high-shine, metallic effect without the cost of hot or cold foil stamping
• Enhances color depth when printing with transparent inks
• Durable, waterproof, oil-resistant; ideal for shampoo containers that undergo frequent handling
• Available in gloss or matte laminate

6. Holographic Silver Stock (PET)

Best for: High-impact, attention-grabbing branding
Why it works:

• Rainbow reflective surface catches light and movement—ideal for shelf differentiation
• Works well with minimalist or bold graphic design
• Same durability and water-resistance as silver foil, with added visual drama
• Laminate available to preserve print fidelity and prevent scuffing

FINAL RECOMMENDATION

For most shampoo brands, white plastic film (BOPP) offers the best balance of performance, durability, and visual polish.

If you’re going for transparency, clear PVC is a strong runner-up. And for brands looking to elevate shelf appeal, silver foil or holographic stock can create a truly standout presentation.

Need help choosing the perfect material for your haircare line?

We’ll match your packaging goals with the right label stock, adhesive, and finish for flawless, functional branding.

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CHOOSING LAMINATE FOR SHAMPOO LABELS

A laminate is a clear, protective coating that also changes the final finish of your shampoo labels.

Once applied, it creates a smoother label texture, and protects the print from wear-and-tear against rubbing or scuffing.

• CHOOSE MATTE LAMINATE – For a flat, low-shine label finish, with printed colors that are soft and muted. Generally, colors are duller with less contrast. Matte coating is forgiving with low resolution prints and provides for a refined appearance. This complements satin shampoo bottles nicely.
• CHOOSE GLOSS LAMINATE – Gloss makes your labels extremely smooth and allows them to reflect a lot of light, for high shine. This reproduces vibrant color and delivers sharper detail due to higher contrast (shadows are darker and highlights are brighter). This is great for labels with vibrant color palettes, for a more commercial look. Gloss also provides more protection against ink scuffing compared to matte laminate, especially with paper labels.
• CHOOSE HOLOGRAPHIC GLOSS –  Same as gloss laminate, but with the addition of a transparent color gradient that is only apparent once the surface catches light at different angles. The transparent rainbow effect transforms old shampoo label artwork into a more stunning piece. This kind of laminate doesn’t suit all label designs and concepts. We suggest getting a label sample to check if this will enhance your existing label artwork.