PRO TIPS TO GET THE RIGHT LABEL FORMULA TO SWEETEN YOUR CANDY BRAND
Lotion products require durable labels to make sure that you keep your on-shelf appeal intact even if your customer brings your products to the bathroom, carries them in toiletry bags and purses, or keeps them on their dresser.
Here are some quick expert tips for your custom lotion labels:
Candy packaging isn’t just about catching eyes—it has to hold up under sticky fingers, humid storage, refrigerated cases, and eager hands reaching for more.
Here are some quick expert tips for custom candy labels:
1. Choose Moisture-Resistant Materials
Candies often deal with humidity, condensation, and oils. Opt for plastic film stocks (like white or clear BOPP) that won’t wrinkle, peel, or smudge under pressure.
2. Always Use Protective Laminates
Add a gloss or matte laminate layer to shield your label from scuffs, sugar dust, and flavor oils. Gloss amps up vibrancy; matte gives a softer, boutique feel.
3. Match Adhesive to Packaging Type
Whether you’re labeling foil pouches, jars, plastic tubes, or cello bags, make sure your adhesive is engineered for the surface. High-tack adhesives work best on slick or flexible candy containers.
4. Test for Temperature & Handling
Labels should withstand cold storage (think chocolate bars or refrigerated items), as well as room temperature environments like candy shops or gift baskets. Always test your material in real-world conditions.
5. Don’t Sacrifice Print Quality for Playfulness
Fun candy branding deserves bold, crisp color. Use high-opacity label materials to make your designs pop—especially if your packaging is clear or metallic.
6. Consider Specialty Finishes for Limited Editions
Add metallic, holographic, or clear accents for holiday launches, themed lines, or youth-focused treats. These finishes add flair while maintaining label integrity.
Final Tip: Think of Your Label Like It’s Part of the Candy Experience
It should be just as fun, crave-worthy, and memorable. The right label not only protects your product, it enhances your brand story from shelf to unwrapping.