Are You Printing Custom Labels?
Read This First.
Yep, it’s the other way around: More money, less problems. Stop making these custom label mistakes, and watch your savings grow.
1. The label before the container gig
GET IT RIGHT THE FIRST TIME.
Unless you’re a heritage brand like Angostura, carrying a fascinating story dating back to the 1800s (with the disproportionate label-to-bottle ratio that is now their trademark, a quirky feature that makes the brand instantly recognizable), printing custom labels nowadays with “Salvation Army Style” lowers the perceived value of your products.
Why should you look shabby when you can look professional and stylish? And reprints and re-layouts for another set of new labels will definitely cost more (think designer’s hours, added printing cost, old labels wastage).
Who knows, you might even end up spending less if your labels actually need to be smaller?
2. This confusing custom label
HIRE A PRINT PROFESSIONAL.
The more sets of eyes that review your labels mean more valuable feedback. Other people can throw in their two cents, helping you debut your products in their best, final label version.
Unless you’re doing extremely simple CMYK text label designs, you actually save more money in the long run (time and effort, for sure) if you go ahead and hire a print designer.
You’re paying for a keen eye for design and years of experience—don’t cut corners on design or your brand image will suffer. Lots of experience with this one, believe you us.
3. The one-label-to-rule-them-all mentality
YOU’RE CALLING THE SHOTS, SO MAKE THE MOST OUT OF IT.
While it takes a bit more effort, that bit goes a long way in making your product look like a million dollars versus plain generic.
Same content, a bit of re-layout—Big and small versions that look truly meant for their containers.
Points for presentation! Printing custom labels mean investing in building your unique brand.
4. The sheet and roll call
MATCH YOUR LABEL FORMAT WITH YOUR PRODUCTION LINE.
If it’s your first time printing custom labels, it’s easy to dismiss sheet vs. roll. It’s all the same, right? Yes, and no.
Look at both the shape and surface of your container (rounded or flat). There will be more control with manual application if your container isn’t flat.
If you’re equipped with lots of manpower right now (and don’t have tight deadlines before dispatching new product batches), this could even be more cost-effective than buying a labeling machine.
Manpower could even mean friends and family who can help while you’re still starting out!
5. This label can’t muster the energy to hold on (example photo only!)
CONFIRM YOUR STICKY SITUATION.
Yeah, ok, so this really isn’t showing a label that is barely holding on (it is actually being removed for bottle recycling) but you get the idea. Labels = Permanent branding. Even if you’re in a rush, always remember: Always clean the surfaces of your containers before you apply your labels for best tack!
Correct artwork setup and label material are great, but if your adhesive doesn’t perform well, you’re looking at money down the drain.
Unless your labels are general purpose and don’t require superpowers, you need not worry about special adhesive. Most of our labels come with permanent acrylic adhesive (with options for heavy duty freezer adhesive) and won’t let you down.
6. This label is falling apart
THINK BEFORE YOU RUN.
Print label runs shouldn’t be expensive if pricing is good and your labels hold up in the conditions they will be in.
They are “worth it” depending on the longevity of your label material (and of course the value of the aesthetics of your chosen label finish). And it doesn’t mean you should spend more to ‘upgrade’ them. The devil is in the details, always.
Your product needs to be refrigerated? Label stock must be waterproof. Product will be placed in a bag and will be subject to some scuffing? Choose label stock with laminate (gloss is more protective than matte). Printing custom labels but still worried about the outcome? Drop us an email and we’ll be happy to consult for free.
7. This label gets you an appointment with an eye doctor
DO A TEST PRINT.
And do it in the correct scale, a.k.a. the actual size as per your artwork.
If you must use smaller text, don’t waste money on doing a full run right away. Request for a sample print first (what we call a “hard proof”). If you’re happy, we’re happy… And we start printing!
Sometimes you get tunnel vision with a zoomed-in screen version of your awesome label design, and forget that your container is an inch across. Nice onscreen but uncomfortable on print. Pass the ant vision goggles, will you?
8. The custom label makeover flop
NEW VERSIONS NEED NEW EYES.
“Versioning” is what’s called when you update an old design. If you’re working on or need to approve many label designs (and have a tight deadline), don’t sacrifice speed over TLC.
Artwork that changes hands can cause trouble, and default formatting might change the overall look of your new labels. Pull someone in the office to double check for details and textual errors that you may have missed.
Like we said in #1—get it right the first time.
9. The dangerous label
LABELS DIFFERENTIATE YOU FROM COMPETITION—MAKE THEM WORK FOR YOU.
In this example, cost-cutting is obviously underway. However, while it may seem like a prudent decision to simply use extra labels and black them out with pens, it’s way better to plan smart by taking a correct stock inventory of your production and delivery so you know when to replenish.
It is always best to produce what you need, and reprint more labels for other products.
10. This packaging label just rolled out of bed and went to work
INSIST ON A SOFT PROOF, AND DON’T PRINT UNTIL IT’S PERFECT.
This happens to labels as well when you don’t check for alignment (the focus is not on the name, btw) and text gets cut off.
Take advantage of a professional printer’s artwork setup and trimming machine. Get your money’s worth and check the soft proof of your label artwork to make sure nothing gets cut off and everything is good to go on your labels.
While the example above may seem ok to you, on front-and-center labels this would be a disaster.
Printing custom labels but need more muscle getting your custom labels ready to showboat your products and build your brand? CONTACT US FOR A FREE CONSULTATION and let’s get printing!