CREATING A SHAREABLE UNBOXING EXPERIENCE FOR YOUR BRAND WITH CUSTOM PRINTED TISSUE PAPER
Are you putting enough effort into creating custom packaging that drives customer loyalty?
We’re talking about a kind of packaging that allows a branded packaging experience. This experience totals to your careful selection of materials to present your products in a unique way (compared to competition) which adds value for your customer and your business through the ability to deliver a memorable and, more importantly, sharable experience.
THE POWER OF A MEMORABLE PRODUCT UNBOXING
Now, you might think that custom packaging touches may be one of those nice-to-haves that “prettify” your product presentation but isn’t important enough to invest extra money in. Think again—your branded packaging is a powerful and direct touchpoint that can create a ripple effect that translates into increased loyalty and more sales.
Customers love sharing great brand experiences—both online and offline.
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Just take a look at all the popular product unboxing videos and think about how the smart move of creating custom packaging translates into a brand experience that people like to share. Think about how you can do this for your own brand.
Unboxing videos are pure magic—they tap into people’s childlike excitement and anticipation.
BONUS: You’ll get fresh, genuine content and links that are published and passed on by customers to friend and family, raising brand awareness, promoting brand value, and improving and enhancing your SEO.
The cost of branding success?
So you already have your product labels and primary packaging down pat. They are stunning. How about your shipped package presentation? Well, this is the most underutilized marketing touchpoint for most businesses.
When it comes to crafting their own branded experiences, a big roadblock most small businesses face is cost. While some business owners are willing and able to invest their own time in packaging their products, the price of the added touches of custom packaging may be off putting for most.
Custom labels are already a staple, so most brands turn to custom boxes to create a more unique presentation. This can get expensive quickly, as custom boxes are typically produced at MOQs of 500 pieces and above, and can go as high as $30 per box.
Despite the added work cost, many businesses still invest in premium packaging. The proof is in the pudding.
FACT: Premium packaging increases loyalty. Customers will keep purchasing from the retailer based upon their association between quality packaging and quality products.
Dotcom Distribution goes as specific as to point out that 52% of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging and 4 in 10 consumers would share an image of a delivery via social media if it came in a memorable package.
THE BIG OPPORTUNITY WITH CUSTOM PRINTED TISSUE PAPER
If factoring in cost versus best value, custom printed tissue paper is the smartest choice. It is a truly inexpensive addition that customers perceive as high value.
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By strategically choosing something that is both relatively cheap and enhances virtually any type of packaging, you not only secure an improved experience but also spend less for what your brand actually enjoys.
As a packaging element of a branded packaging experience, custom tissue paper is invaluable in that it goes a long way in creating a better unboxing experience while lifting up your brand and its lifetime value.
An extra layer of custom printed tissue instantly gives customers a feeling that your products are gifts rather than just standard purchases. They experience a truly rewarding experience.
TIP: Struggling to find out how much to spend to create your custom branded experience? Take your average order size and compute for profit margins. Decide on what adjustment you’re comfortable with per package and go from there. Be conservative with what you can and can’t afford.
While unboxing, your customers will experience that crisp rustle associated with luxury brands which supplements the flair of excitement and mystery as they unveil your package’s contents.
INCLUDE PRINTED CUSTOM TISSUE PAPER IN YOUR ARSENAL
It’s a good day when your efforts convert into sales. It’s a great day when your customers are delighted and want to share not only your product, but your brand experience, with everyone. Building that competitive edge should not only attract customers, they should also transform them into ambassadors.
Try using custom printed tissue paper to enhance your branded packaging experience, for memorable and shareable purchases. While truly budget-friendly, this tool is a premier marketing ally that will give your brand traction in gaining repeat business.
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